Stirring Up Something Better
Peggy Bakes started in my own kitchen, with a simple frustration: granola was either too sweet or pretending to be healthy when it wasn't. So I made the kind I actually wanted to eat — sweetened naturally with date syrup, pure honey, and pure maple syrup, never refined sugar.
Every flavor is built around ingredients that taste as good as they feel. What started as a quest for a better-for-you granola became something more honest: granola that just tastes better. Bold. Addictive. Worth the bag.
I started with a mixing bowl and a mission – but I didn’t build this business alone. Wisconsin has shown up for me. The SBDC, Progress Lakeshore, and the UW Office of Business & Entrepreneurship have offered real guidance, real tools, and real encouragement at the moments I needed them most.
If you’re an entrepreneur reading this: there are more resources out there than you think. I’ve put a few of my favorites on a single page, in case it helps you the way it helped me.
Peggy Sonnenburg, the Peggy behind Peggy Bakes